← N'DRI Research Lab
Capabuild Β· African Tax Administration Β· 2026

The Capabuild Podcast

4-Episode Series Β· Production Hub Β· Visual & Marketing Strategy
4
Episodes
Audio
Format
Tax Admins
Audience
Riverside
Platform
🀝 Production support: Anthelme N'DRI · Host: Prof. Gitte Heij · Capabuild
About

What This Podcast Is

A practitioner-led podcast series for African tax administrators and policy professionals β€” exploring reform, digital transformation, capacity building, and the real challenges of building effective revenue authorities on the continent.

Collaboration β€” Capabuild Γ— N'DRI Research Lab

Prof. Gitte Heij (Capabuild) leads the series as host and academic anchor. Anthelme N'DRI is supporting production: visual materials, marketing strategy, LinkedIn content, and launch coordination. The 4 episodes are recorded on Riverside.com and await final review before release.

πŸŽ™οΈ Host: Prof. Gitte Heij
πŸ› οΈ Production: Anthelme N'DRI
🏒 Publisher: Capabuild
Episodes

Episode Lineup

4 episodes recorded. Final corrections pending (awaiting Garry's return). Titles and descriptions below are working drafts β€” please amend as needed.

Episode 01
The State of African Tax Administration
An overview of where African revenue authorities stand today: structural gaps, political constraints, and the growing pressure to modernise under tight fiscal conditions.
⏳ Awaiting Final Review
Episode 02
Digital Tools and the Future of Tax Compliance
How ERP systems, e-filing platforms, and mobile money integration are reshaping taxpayer compliance β€” and what gets in the way of adoption across African jurisdictions.
⏳ Awaiting Final Review
Episode 03
Natural Resources, Transfer Pricing, and Revenue Leakage
Africa's resource-rich countries and the ongoing challenge of transfer pricing abuse, trade misinvoicing, and BEPS β€” with lessons from Indonesia, DRC, and CΓ΄te d'Ivoire.
⏳ Awaiting Final Review
Episode 04
Building Capacity That Lasts
Beyond training workshops: what genuine, lasting capacity building looks like in practice β€” ATAF, regional networks, south-south cooperation, and the human dimension of reform.
⏳ Awaiting Final Review

Production & Launch Timeline

Step-by-step plan from current state to public launch, coordinated with Capabuild's network.

βœ“
Episodes recorded on Riverside.com
All 4 episodes captured in audio format. Raw files available on the Riverside dashboard.
Done
βœ“
Visual material audit β€” Riverside website
Reviewed available photo and media assets on the Riverside platform for use in LinkedIn posts, website, and email outreach.
Done β€” June 2026
β–Ά
Garry's final corrections
Episode review and corrections by Garry before publication. Awaiting his return from hospital. Production support by Anthelme N'DRI in the interim.
In Progress β€” Expected 2nd week of June 2026
Visual assets production
Create audiogram cards (one per episode), episode cover art, LinkedIn header banner, and 30-second promotional video from episode snippets.
Next Step
LinkedIn launch campaign
Post series announcement (Capabuild + Gitte profiles), episode teasers, quote cards. Target: tax administrators, ATAF members, development finance institutions.
After visual assets
Sponsor & foundation outreach
Email campaign to current sponsors and targeted foundations. Personalised pitch deck with listener demographics and episode content overview.
Parallel with LinkedIn campaign
Public launch β€” Episode 1 drop
Release Episode 1 with full press kit. Notify Capabuild partner institutions. Post to all channels simultaneously.
Coordinated release date β€” TBD with Gitte
Marketing Strategy

Proposed Marketing Channels

Three channels, each with a specific purpose and audience. All materials are proposed here for Gitte's review and amendment.

🎨 Visual Brief β€” 5 Proposals Γ— 6 Assets β†’ πŸ–ΌοΈ Design Templates + Affiches Pro + Scripts β†’
πŸ’Ό
LinkedIn β€” Institutional Reach
LinkedIn is where African tax professionals and development finance decision-makers are most active. We post from both the Capabuild page and Gitte's personal profile for maximum reach.
Series announcement post with audiogram + quote from Episode 1
1 dedicated post per episode (release day)
3 quote cards from the most impactful moments
30-second video teaser for overall series
Tag: ATAF, IMF, World Bank, African Development Bank
🎨
Visual Content β€” Photo & Video
Audio-only podcast needs a strong visual identity. We use assets from Riverside.com plus designed episode cards to make the series look professional across all channels.
4 episode cover cards (one per episode, consistent design)
Audiogram cards: waveform + key quote + photo
30-second video: 5-6 sec snippet per episode β†’ series trailer
Email header banner for newsletter/outreach
Capabuild website: embedded player + episode grid
πŸ“¬
Sponsor & Foundation Outreach
Targeted email to current sponsors and potential foundations. The goal is both retention of existing sponsors and acquisition of new backers for Season 2.
1-page digital press kit (PDF): podcast overview, audience, episode summaries
Personalised email template β€” current sponsors (appreciation + Season 2 preview)
Cold outreach template β€” foundations (Gates, Mo Ibrahim, Open Society)
Institution reach-out via Capabuild's existing network (ATAF, IMF AFRITAC, GIZ)

Proposed LinkedIn Posts

Two draft posts ready for review β€” please amend the text, tone, and any details before publishing.

Post 1 β€” Series Announcement (Capabuild page)
πŸŽ™οΈ Excited to announce the launch of the Capabuild Podcast β€” a new series dedicated to African tax administration reform. Over 4 episodes, we sit down with practitioners, researchers, and reform leaders to explore what it really takes to build effective, equitable revenue authorities across the continent. Topics include: β†’ Digital transformation in tax compliance β†’ Transfer pricing and natural resource taxation β†’ Capacity building that lasts 🎧 Episode 1 out now β€” [link] This podcast is produced for tax administrators and policy professionals working in and around African fiscal systems. Share it with your network β€” the conversations we need are long overdue. #AfricanTax #TaxAdministration #CapacityBuilding #ATAF #FiscalPolicy
Post 2 β€” Episode Drop (Gitte's personal profile)
My new episode of the Capabuild Podcast is live. πŸŽ™οΈ In Episode [N], we talk about [topic] β€” specifically [key point from the episode]. One thing that struck me during this conversation: [compelling quote or insight]. If you work in or around tax administration in Africa β€” or if you care about how developing countries can retain more of what they earn from their resources β€” I think this is worth your 30 minutes. 🎧 Listen here: [link] Grateful to the Capabuild team and everyone who made this series possible. #AfricanTax #TaxReform #CapacityBuilding
Visual Content

Visual Material Plan

Proposed visual assets for each channel β€” designed to work across LinkedIn, email, and the Capabuild website.

πŸ–ΌοΈ
Episode Cover Cards (Γ—4)
One card per episode. Amber/navy background, episode number, title, Capabuild logo, Gitte's photo. Format: 1:1 square (LinkedIn) + 16:9 (website).
🌊
Audiogram Cards (Γ—4)
Audio waveform animation + key quote text overlay + speaker photo. Export as short video clip (15–30 sec). One per episode. From Riverside exports.
🎬
30-Second Promo Video
5–6 seconds per episode snippet (compelling quote). End card: Capabuild logo + "Now Available" + link. Background music: light, professional. Vertical + horizontal formats.
πŸ“§
Email Banner
600px wide header image for email newsletters. Shows podcast name, Gitte's photo, episode count. Used in both sponsor outreach and newsletter announcements.
🌐
Website Episode Grid
4-card responsive grid for the Capabuild website. Each card: cover image, episode title, short description, embedded audio player or link to Riverside.
πŸ’¬
Quote Cards (Γ—3)
Most quotable moments from the series as designed graphic cards. Text + speaker attribution + Capabuild branding. For LinkedIn organic posts and stories.

Next Steps Checklist

What needs to happen, by whom, and in what order. Please review and amend priorities.

βœ“
Review available visual material on Riverside.com dashboard
Done β€” Anthelme N'DRI
β†’
Confirm episode titles, descriptions, and key quotes for marketing (amend the 4 episode placeholders above)
Action: Prof. Gitte Heij
β†’
Review and approve the two LinkedIn post drafts β€” amend tone, content, or details as needed
Action: Prof. Gitte Heij
β†’
Confirm launch date and episode drop schedule (weekly drops, or all at once)
Action: Gitte + Capabuild team
β†’
Provide sponsor/foundation list for outreach β€” or confirm use of Capabuild's existing network
Action: Prof. Gitte Heij
β†’
Produce episode cover cards and audiogram assets (once episode details are confirmed)
Action: Anthelme N'DRI
β†’
Garry: final audio corrections and sign-off before publication
Action: Garry β€” when available
β†’
Upload final episodes to distribution platform (Spotify, Apple Podcasts, etc.) or host on Capabuild website
Action: Capabuild team
πŸ“ Note to Prof. Heij

This page is a working production document. All episode titles, descriptions, post drafts, and action items are proposals β€” please amend freely. Once you've reviewed, Anthelme can update the materials and begin producing the visual assets. The goal is to have everything ready so that the moment Garry's review is complete, we can launch immediately. Feel free to reach out via ndrimotion@gmail.com with amendments or a call.

Tax Voices β€” Real Episode Data

Verified directly from the Riverside dashboard (g.heij@capabuild.org). All 4 episodes are recorded and ready. Intro music and caveat clip also available.

Episode 01 Β· 46:59
Podcast interview
Created March 23 Β· 5 recordings Β· 1 edit. The foundational episode β€” longest of the four. Title to be confirmed by Gitte.
βœ“ Recorded & Edited
Episode 02 Β· 38:40
Podcast Interview β€” Capabuild and Signify
Created March 27 Β· 4 recordings Β· 1 edit. Features a guest from Signify β€” co-branded episode.
βœ“ Recorded & Edited
Episode 03 Β· 35:25
Tax Voices Podcast Episode 3
Created April 9 Β· 3 recordings Β· 1 edit. Title to be confirmed β€” working title only.
⏳ Awaiting Garry's Sign-off
Episode 04 Β· 43:20
Tax Voices β€” Episode 4
Created April 15 Β· 2 recordings Β· 2 edits. Final episode. Most edited β€” ready for last corrections.
⏳ Awaiting Garry's Sign-off
🎡 Intro Music β€” 2:46 (available)
πŸ”” Caveat clip β€” 0:13 (available)
πŸŽ™οΈ Total listening: ~2h 44min
Creative Brief

Visual Assets β€” Design Direction & Specs

For each visual, a brief describing dimensions, design intent, and elements to include. Use as a guide in Canva, Adobe Express, or Figma. Mockups below show the visual direction.

What it needs
Wordmark: TAX VOICES in Space Grotesk Bold β€” all caps
Subline: "A Capabuild Podcast Series" β€” small, muted
Icon: stylised microphone integrated with an audio waveform
Colors: Navy (#1e3a5f) primary, Amber/Gold (#d97706) accent β€” both on white and dark backgrounds
4 versions: full horizontal, icon only, white-on-dark, dark-on-white
Tool: Canva (logo maker) or Adobe Express
πŸŽ™οΈ
TAX VOICES
A Capabuild Podcast Series
← Dark version (for podcast covers)
Specs & content
Format: 1080Γ—1080 px (Instagram/LinkedIn square)
Background: Navy gradient (top #1e3a5f β†’ bottom #0f1f35)
Top: "TAX VOICES" logo small top-left + "CAPABUILD" top-right
Center: "EP. 01" large in amber + episode title in white bold
Bottom: Guest name + duration pill + audio waveform strip
Photo: Circular speaker headshot β€” export from Riverside or use professional headshot
Tool: Canva β€” search "podcast cover" template and adapt
Tax Voices
CAPABUILD
EP.01
Reforming Revenue:
What Africa Needs Now
Prof. Gitte Heij Β· 46:59
πŸŽ™οΈ Listen on Spotify Β· Apple Β· Capabuild
For LinkedIn, Instagram, Twitter
Format: 1080Γ—1080 square + 1080Γ—1920 story version
Background: Dark (#0a1628) or image blurred/dimmed
Center: 2–3 line pull quote from the episode β€” key insight, surprising stat, or powerful statement
Bottom: Animated waveform bars (amber) + "Tax Voices Ep. 01" + speaker name
Quote selection: Listen to each episode, find the most quotable 15-20 second moment
Tool: Canva audiogram feature (built-in) β€” upload audio clip + design card
Export: Static image for LinkedIn post + animated .mp4 for stories
TAX VOICES Β· EP. 02 Β· CAPABUILD
"The problem isn't what Africa earns β€” it's what Africa keeps."
β€” Prof. Gitte Heij Β· Tax Voices Podcast
πŸŽ™οΈ capabuild.org
Shot-by-Shot Script
0–2s
Black screen β†’ Capabuild logo fade in β€” soft ambient tone starts, the intro music clip (0:13 from Riverside)
2–5s
"TAX VOICES" title reveal β€” waveform animates in from left. Tagline fades below: "Real conversations. Real reform."
5–12s
Clip from Episode 1 β€” best 7-second soundbite. Speaker's face on screen (Riverside recording). Quote subtitle overlaid at bottom in white.
12–18s
Clip from Episode 2 (Signify) β€” 6-second clip. Show "EP. 02 Β· Capabuild & Signify" text insert between clips.
18–24s
Clips from Ep. 3 + 4 β€” 3 seconds each, fast-cut energy. Subtitles only (no face needed for short clips).
24–27s
Text card: "4 Episodes. 160 minutes. One conversation Africa needs." β€” amber text on navy, waveform background.
27–30s
End card: Tax Voices logo + "Available now on Spotify Β· Apple Β· capabuild.org" + Capabuild logo bottom-right.
Tool: CapCut (free) or DaVinci Resolve. Export at 1080Γ—1920 (vertical for Instagram/LinkedIn) + 1920Γ—1080 (horizontal for YouTube/website).
For each episode drop
Format: 1200Γ—627 px (LinkedIn landscape card)
Left half: Speaker photo (from Riverside) in amber-bordered circle on navy background
Right half: White background β€” "Tax Voices" small label, episode title large, duration + platform icons
Bottom bar: Full-width amber strip with "Listen Now β†’" in white
Capabuild logo: top-right corner
Tool: Canva β€” "LinkedIn post" template, adapt with Tax Voices brand
Format: 600Γ—200 px (standard email header)
Content: Tax Voices logo centered + "Now Available" pill + episode count
Style: Navy background, amber accents β€” matches brand
Use in: Sponsor outreach emails + Capabuild newsletter
Tool: Canva "Email header" template

Hours, Timeline & Budget Proposal

A detailed project breakdown for Gitte to review, approve, and share with sponsors as part of the production cost justification.

Deliverable Description Hours Rate Subtotal
🎨 Logo & Brand Identity Wordmark, icon, 4 variants (dark/light, horizontal/icon) 6h $35/h $210
πŸ–ΌοΈ Episode Cover Cards Γ—4 1080Γ—1080 square per episode β€” title, speaker, duration, waveform 4h $35/h $140
🌊 Audiogram Cards Γ—4 1 per episode β€” waveform + pull quote + speaker photo (static + animated) 5h $35/h $175
🎬 30-Second Promo Video Trailer: intro music + 4 episode clips + end card. Vertical + horizontal formats 8h $45/h $360
πŸ’Ό LinkedIn Post Cards Γ—4 1200Γ—627 per episode + 1 series announcement card 3h $35/h $105
πŸ’¬ Quote Cards Γ—4 Most quotable moment per episode β€” for organic LinkedIn + Stories 2h $35/h $70
πŸ“§ Email Header + Template 600Γ—200 banner + 2 outreach email templates (sponsors + cold foundation) 3h $25/h $75
✍️ LinkedIn Copy Γ—5 posts Series launch + 4 episode drops β€” final text, hashtags, mentions 3h $25/h $75
🌐 Website Updates podcast.html finalized with real episode titles + embedded player + visual grid 4h $35/h $140
πŸ” Coordination & Revisions Feedback rounds, amends, final QA before launch 4h $25/h $100
TOTAL β€” Full Production Package 42h $1,450
🟒 Essential Package β€” $600
Logo + 4 episode cards + series announcement card + 2 LinkedIn posts + website update. Get the series visible and professional.
~18 hours Β· delivery: 1 week
🟑 Professional Package β€” $950
Everything in Essential + audiograms + 30-second video + email header + sponsor outreach templates. Full launch kit.
~30 hours Β· delivery: 2 weeks
πŸ”΅ Full Production β€” $1,450
Complete package: all assets + all copy + revisions + coordination. Designed for a sponsor-grade launch presentation.
~42 hours Β· delivery: 3 weeks after Garry's sign-off
πŸ“… Proposed 3-Week Launch Timeline
Week 1
Logo & brand identity finalized
Episode titles confirmed by Gitte
Episode cover cards (Γ—4) produced
Quote selection from episodes
Week 2
Audiogram cards produced
Video trailer edited
LinkedIn post cards designed
Email outreach templates drafted
Week 3
Revisions from Gitte / Garry
Website updated with final assets
All files delivered to Capabuild
πŸš€ Launch ready
Timeline starts from the moment Garry's audio corrections are complete and Gitte confirms episode titles & key quotes.